I had the opportunity to attend one of the largest e-commerce events in the Czech Republic, which brings together hundreds of key market players and thousands of people working on the growth of the Czech e-commerce scene.
The organization was, as always, top-notch, and I also highly appreciated the accompanying program. This year, for example, GLS was giving out gifts – each participant received a unique code that allowed them to open a GLS box and win an interesting prize. A great example of how to combine brand experience with interaction.
I was also impressed by the large number of stands focused on printed materials. A truly wide portfolio of samples was presented, and the teams were very professional and willing to explain everything in detail.
Exhibitors offering unconventional merchandising – such as custom LEGO sets or bespoke board games – also provided a lot of creative inspiration. That is exactly the type of solution that can elevate a brand to the next level.
A big thank you also goes to the speaker who gave a great lecture on why a "bespoke website" is no longer automatically the best choice today. He spoke openly about the fact that not every business is unique enough to need a completely custom solution, and that modern platforms can cover most needs more efficiently and quickly.
Overall, I rate the event as very inspiring, energetic, and full of high-quality networking. I definitely recommend it to anyone who is serious about e-commerce.
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